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Research papers

Net impact

The European public sector is faced with significant pressure to more efficiently deliver citizen services and simultaneously make their services available online.With a spectrum of pending public sector initiatives, including the European...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Andrew Elder, Scott Brown, Douglas Frosst
May 9, 2004
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Citation

Elder, Brown and Frosst (2004a, May 09). Net impact. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/net-impact


Research papers

Database marketing research

The world of fact-based consulting has become very crowded of late. While marketing researchers may once have felt like they represented the voice of the consumer in a business world ignorant of true customer needs, marketing research today is but...

Catalogue: ESOMAR Net Effects 5 2002
Author: Andrew Elder
February 3, 2002
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Citation

Elder, A. (2002a, February 03). Database marketing research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/database-marketing-research-


Research papers

Pushing the envelope

For these reasons, the agency conducted the following study in the summer of 1999 to explore the feasibility of data collection via the Internet and to compare the response rates and survey results obtained using three alternative Web-based...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Andrew Elder, Tony Incalcatera
June 20, 2000
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Citation

Elder and Incalcatera (2000a, June 20). Pushing the envelope . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pushing-the-envelope-


Research papers

Power buyers or cautious shoppers?

This paper describes the result of a segmentation analysis of attitudes towards electronic commerce. A random sample of Internet users in the United States formed five distinct segments with varying beliefs concerning the usefulness security and...

Catalogue: ESOMAR Net Effects 1999
Author: Andrew Elder
June 15, 1999
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Citation

Elder, A. (1999a, June 15). Power buyers or cautious shoppers?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/power-buyers-or-cautious-shoppers-